Royal Media Services Limited is seeking to recruit a highly qualified person for the above position. Reporting to the Brand Manager, the job holder will be responsible for the creation of wholesome, appealing, and exciting content across the RMS Sports Betting social media pages, for the purpose of creating demand for the said brands, within our online target audience. He/she will promote all online & traditional platforms in a bid to grow the market share & maximize revenue for these brands.
Key Responsibilities
The Digital Content Executive’s role will include the following:-
Come up with both long-term and short-term strategies for each of the RMS Sports Betting platforms, on Social Media for approval and execution.
Guide the creative process surrounding the messaging for this brand on the various social media outlets, taking into account the varied audiences within each.
Coordinate the internal processes around the creation and uploading of the Social Media Messaging.
Monitor Consumer Feedback and Questions and Concerns shared on our Social Media Platforms and coordinate timely responses.
Ensure all social media platforms are updated regularly with the latest information.
Advise supervisor on new trends in online tools, applications, channels, design & strategy
Liaise with the product teams to create campaigns that can be commercialized
Execute & monitor internal and external social media communication campaigns, with an aim to ensure that our brand’s campaigns are competitively meeting market demands.
Monitor campaign feedback & adjust or augment campaigns accordingly.
Ensure efficient winners’ management on the sports betting front.
Responsible for efficient management of the brand representation across all on-ground, on-air, and digital activations.
Skills and Personal Attributes
Must be passionate about sports and bear a good understanding of the sports and betting scene.
Must have excellent Communication & Writing skills
Must have strong Analytical skills
Understand Media Laws & Media Ethics
Must be self-driven, assertive, punctual & organized
Must be social media savvy, innovative, creative, and passionate about this space.
Must be a team player, dynamic & able to work under demanding circumstances
The ideal candidate must have a working knowledge of online technology and online news best practices and an appreciation of the business processes, protocols, and controls
Demonstrate professional approach and appearance including enthusiasm, drive, commitment, honesty, trust, and loyalty
Keep abreast of evolving trends through continuous professional education in the area of digital platforms
Academic and Professional Experience
University Graduate in Marketing, Communication, Media, Public Relations, or a related field from a recognized University
Demonstrated capacity in managing social media accounts for big, successful brands.
Experience working with Sports Betting Organizations, Media houses, or top FMCGs will be an added advantage.
How to Apply
If you find this a good challenge and you qualify, please send your application and CV to recruitment@royalmedia.co.ke. Quote the code HRD-DCE-06-2023 as the email subject.
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